It is made from a waterproof cardboard held up by a rigid plastic frame, which also provides a lockable compartment for valuables.

The plastic frame is reusable and, best of all, the cardboard is easy to dispose of and recyclable. Flaked out festival goers can simply use and then leave it behind with no cause for guilt and organizers can easily dispose cardboard shelters with no come back from local authority refuse officials.

MyHab ticks all the boxes: it is a well designed product, aimed at an expanding, affluent audience. And, it buys into the ethical product sector, a niche market that is expanding exponentially. Recognising this consumer trend was not difficult but could you innovate to make the most of it?

To learn more about how our new product development process could give you the competitive edge contact Chaz@designstream.co.uk.

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