Design Stream - product and packaging innovation consultants

However, as a product offering is Straight Up really maximising its potential? For a product that is selling glamour its grey box and coin operation don't live up to 'the dream', while the branding and opportunities to sell associated consumables - hair products - aren't considered. The straighteners work but the lack of glamour in the user experience lets the product down, seriously impacting on its feelgood factor. Simple additions such as an illuminated mirror and mobile phone payment systems elevate the perceived quality of the machine and so the experience of using it..

Good ideas can be turned into market winners with the application of research and innovation. Consumer insight comes in many forms - from functional and social to environmental - and it is vital when maximising product potential to cater for all of them.

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Connect with Consumers to Maximise Potential

Consider the complete offering

The creation and marketing of any new product should be considered from different perspectives: along with the technical aspects of your offering, the nuances and trends of the marketplace are also of paramount importance.

Then, the challenge is to maximise your product's potential in every area: from branding and style to overall experience and usability, and of course, revenue generation. Take vending offerings, they are now becoming more service driven and one new entrant is The Beautiful Vending Company's Straight Up hair straightening vending machine. Installed in pubs and clubs, it draws on constant media-driven pressure for women to be glamorous at all times.

The shelter design responds to people leaving behind muddy tents at the end of festivals. Last year 10,000 tents were abandoned and organisers have a duty to dispose of them responsibly. MyHab is designed and manufactured to strict energy conscious guidelines.