Design Stream excels in the field of engineered packaging. We believe that in order for a product to become indispensable it has to offer something more than its competitors. Obviously, this can be achieved by improving the product, but that can only take you so far. However, by thinking anew about how the user interacts with the product and designing packaging to enhance that experience we can strengthen and reinforce the brand's connection with the consumer, elevating its real and perceived value above that of competitors' offerings.

From toilet cleaners to deodorants, the simplest products can be transformed into must-have brands with the use of intelligent packaging design. So, is your packaging merely a branded outer covering, or, does it really work for you?

To create use friendly packaging that surprises and delights, contact chaz@designstream.co.uk for more information.

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Packing It In: Experience Structural Packaging

Does your packaging work for you? It looks good; it's recognised by consumers, yes, but does it really work for you?

Products, from insect repellents to headache tablets, are styled and branded in order that they differentiate themselves in a market place crowded with similar offerings. Companies invest millions in 2D and 3D branding. But what if the very packaging these products come in could improve performance and actually add value? What if it could influence repurchase decisions and make people 'need' to buy your product?

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