Nara
client: Firmenich

The big brother of the simple air freshener, the vaporiser, is an active air care product. Although proving successful in the US, vaporiser manufacturers realise there is a need to combine performance with portability in order to capitalise on this burgeoning market.

Design Stream teamed up with fragrance house Firmenich to explore how portable technology could be implemented into a non-electrical device that delivers a unique consumer proposition, challenging some of the assumptions made of vaporiser products.

Through materials, functions and aesthetic, Design Stream demonstrated a series of market positionings to best capitalise on the opportunities offered by the technology and created a strategic plan developing product solutions. The concept has been presented to and gained the interest of several major brand owners.