Mini Kiosk
client: Frumba

Frumba, a kiosk-based smoothie business looking to market its healthy products in serviced catering areas including cinemas, commissioned Design Stream to create a mini kiosk of minimal footprint but maximum impact to lure consumers away from carbonated drinks.

Design Stream investigated ways that the visual language of the brand could be incorporated into the kiosk design to make consumers more aware of the health value of the drink in an immediate way. Concepts for market research were devised and the resulting consumer insights suggested that visually promoting the fresh fruit ingredients along with consistency and quality of the product had most impact on consumer choice.

The project demonstrates how intelligent design can be used to communicate the benefits of the healthy option.