Power-G Tool Series
client: Sumec

Following our success with its Lawnraker redesign, Chinese manufacturer Sumec, challenged Design Stream to revamp its entire mid-range power tool series, Power-G.

Design Stream knew that in order to create memorable brand differentiation, it was essential to study rival products to define the brief for the Power G range. An understanding of engineering as well as brand awareness enabled the team to produce eye-catching brand concepts. Design Stream's experience in engineering techniques meant it could swiftly translate 2D concepts into 3D forms for manufacture and pre-production surface CAD data was supplied within ten days of each design being signed off.

The redesign reinvigorated Power G products: 25,000 of the range's power drill have already been ordered by Germany's largest retail chain.