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Turning Cardboard into Gold
Innovating from Winning Insights
Recognising consumer trends is of paramount importance to profitable business. Couple this with the ability to originate new attention grabbing ideas and success is extremely likely. These two key elements come together in MyHab, an eco-friendly shelter designed for music festivals.
Reacting to widespread current interest in environmentally conscious lifestyle choices, Design Stream has been working with MyHab to target the thousands of festival goers with a green conscience.
The shelter design responds to people leaving behind muddy tents at the end of festivals. Last year 10,000 tents were abandoned and organisers have a duty to dispose of them...
Watch out for us in the April issue of New Design1. Design Stream participated in the regular feature, Trading Places, looking at non-military applications for Lidar2, a highly accurate, speed and motion detection system. Taking a consumer-centric approach, and considering issues relevant to today's society we conceptualised several new applications which address real user scenarios. If you would like to see our ideas, look out for the forthcoming issue of New Design, out next month.