Design Stream - product and packaging innovation consultants

Inside Out: the Power of Appliance Design
In recent years certain brands have come to define a product type: think of mini digital music players or a certain bagless vacuum cleaner and you get the idea.

But these phenomena have not succeeded by chance and a bit of astute marketing. They are proof of the power of innovative and idiosyncratic appliance design. By not being afraid to buck the trend and rethink a basic product type they have redesigned the way the product works and, as a consequence, changed the way it looks. They have innovated to create a product that has become a 3D visual brand.

This is not something easily achieved. Simple and cynical repackaging of an existing technology will be found out: the consumer has to appreciate the innovations and believe in the product to truly buy into the brand...

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Packing It In: Experience Structural Packaging
Does your packaging work for you? It looks good; it's recognised by consumers, yes, but does it really work for you?

Products, from insect repellents to headache tablets, are styled and branded in order that they differentiate themselves in a market place crowded with similar offerings. Companies invest millions in 2D and 3D branding. But what if the very packaging these products come in could improve performance and actually add value? What if it could influence repurchase decisions and make people 'need' to buy your product?

Design Stream excels in the field of engineered packaging. We believe that in order for a product to become indispensable it has to offer something more than its competitors. Obviously, this can be achieved by improving the product, but that can only take you so far. However, by thinking anew about how the...